- YouTube has rolled out new analytics updates to creators.
- These updates give channel owners the opportunity to understand why subscribers are unsubscribing and improve future plans.
- New analytics updates also enable better analysis of audience behavior by showing which videos gain more subscribers.
YouTube announced some new analytics updates that can help you plan for the future, including insights into why subscribers are canceling their channel subscriptions. YouTube will also provide more specific information about how new and returning viewers are engaging with content.
YouTube has added a new element to Studio Analytics that provides separate metrics for each audience group, primarily to help you understand what new and returning viewers are watching. “Before this new feature launched, creators could only see how many new or returning viewers they had or how many views they received from all viewers,” the company said in a statement. However, now content creators will be able to see how different audience categories watch their content. “This means creators can now see how many views they received from new viewers and compare this to the number of views from returning viewers.” He included his statements.
With new updates, users will be able to expand their target audience. At the same time, users will be able to plan their content well by looking at the viewing rates of their content. New advanced data sorting options will provide more insight into what drives views in each category. This will provide users with better planning opportunities. YouTube continues to expand its analysis cards with new data packages that provide information about channel memberships.
The new cards give users more information about which videos are generating more subscriptions, as well as overall member numbers. Thus, mass behavior can be analyzed better.
YouTube will also add a new card that will provide context as to why people choose to cancel their memberships. “When a member cancels their membership, they will be asked to indicate the reason for cancellation through an optional survey,” the company said in a statement. This data will be collected and displayed on a separate card in the membership information. Content creators who understand the reasons for cancellation will also be able to obtain new information about possible improvements and changes to their content or membership offers.” he stated.
We can define new innovations as data updates that can play an important role in your YouTube content planning. While for some channels these may not provide a lot of information, understanding these details will be essential in maximizing your content performance as you continue to grow and expand your presence on YouTube.
Compiled by: Ataol Güler
