- LinkedIn guides creators on creating, distributing and engaging content.
- site, “Changed the name of the guide program from “LinkedIn for Creators” to “LinkedIn Guide to Creating”.
- LinkedIn is adopting a new approach by aiming to increase users’ interactions within the application.
Recently, LinkedIn has refocused its efforts on mentoring creators within the app. In this process, he changed the name of the guide program from “LinkedIn for Creators” to “LinkedIn Guide to Creating”.
LinkedIn said in a statement: “We listen carefully to your feedback and continually improve ourselves to better meet your needs. Our community is full of great ideas for starting engaging conversations, creating your own space, and investing in your personal development. Your guidance in these changes is very important to us.” he stated.
With its new approach, LinkedIn aims to have more shares to maximize users’ interactions within the application. This new approach could be especially useful when we consider the engagement gains LinkedIn has made in the last few years.
According to a report published earlier this year, content shares on LinkedIn increased by 41% in 2022 compared to the previous year. Additionally, the platform itself continued to report “record levels” of engagement.
It might be worth considering ways to maximize your own LinkedIn presence and the engagement of your LinkedIn updates.
Compiled by: Ataol Güler