- With the 2024 Super Bowl fast approaching, YouTube has created the AdBlitz network where all Super Bowl ads will appear before, during and after the big game.
- YouTube said 88% of adults ages 18-49 also watched 2023 Super Bowl commercials on YouTube, according to Comscore’s analysis.
- YouTube’s 2024 Ad Blitz will include “Comedy Ads”, “Dramatic Ads”, “Inspirational Ads” etc. It will include all campaigns organized by categories, including.
With the 2024 Super Bowl fast approaching, YouTube has announced that all Super Bowl ads will be shown before, during and after the big game. AdBlitz created its network. Now in its 18th year on YouTube, AdBlitz offers a showcase of all Super Bowl ads so people can take a look at the creative approaches top brands are using in their campaigns. Over time, YouTube has become a bigger source of viewing Super Bowl commercials than the game itself.
YouTube said 88% of adults ages 18-49 also watched 2023 Super Bowl commercials on YouTube, according to Comscore’s analysis. YouTube additions cannot be compared to the visibility value that would come from broadcasting the ad to millions of people watching the match live. However, one can now observe the increasing role that YouTube is playing in amplifying Super Bowl promotions and increasing the value of Super Bowl campaigns.
YouTube’s 2024 Ad Blitz will include “Comedy Ads”, “Dramatic Ads”, “Inspirational Ads” etc. It will include all campaigns organized by categories, including.
While it may feel like there’s a bit too much hype about Super Bowl promotions, it’s an interesting showcase of what the best creatives are developing. This can influence future trends and inspire new approaches. What is really valuable for marketers is that these campaigns can serve as a guide for strategic thinking. YouTube’s AdBlitz showcases some of the campaigns prepared for this year’s game and also includes trailers for larger campaigns.
Compiled by: Esin Özcan
