- Samsung will hold the Samsung Developer Conference on October 5.
- At this conference, the company is expected to announce that it will take its own streaming service out of beta and launch it.
According to the news of Korea Economic Daily Samsung will officially launch cloud gaming within the Samsung Game Launcher on Galaxy phones at its conference this week on October 5.
The new cloud service, which has been slowly expanding and in beta for several months, targets mobile games, unlike other cloud games that generally offer PC and console games. Samsung’s approach is apparently designed to claw back game install ad revenue lost as various ad targeting restrictions came into effect over the past few years.
Samsung’s Jong Hyuk Woo in August he told VentureBeat., “90% of people who become interested in a game publisher’s content through advertising never actually enter the game. We believe cloud streaming can do something for mobile game publishers by eliminating downloading, installing, and visiting the App Store. This can significantly reduce the funnel and inefficiencies in this model.” made his statements.
All of this comes as Samsung is having a bad year financially as smartphone sales slow and is looking to increase revenue streams from hardware people already own.
Samsung already runs the Gaming Hub game streaming app for its smart TVs, but this app bundles a number of other streaming services like Amazon Luna and Nvidia GeForce Now. This also appears to be a new standalone cloud gaming service within Game Launcher.
We’ll know more when the Samsung Developer Conference begins later this week.
Compiled by: Ömer Kağan Selen