- In 2023, artificial intelligence has become mainstream, but 2024 marks the collision of hype and reality.
- Apple is preparing to enter the field of artificial intelligence with a practical user data-driven approach, possibly by improving Siri or introducing a new service.
- “Many predictions are thought to come true in 2024, such as “Legal struggles regarding the misuse of artificial intelligence and copyright infringement will continue, but evidentiary cases will continue to be challenging due to data retention.”
Last year was a terrific year for artificial intelligence (AI) as the technology moved from a niche to the mainstream. However, 2024 will be a year when humans confront the general capabilities and limits of artificial intelligence.
OpenAI is becoming a product company
Following leadership changes at OpenAI, Sam Altman’s increased control is expected to reshape the company culture. This shift will likely impact the delayed GPT store launch and position it as a prime target for AI tools.
OpenAI is focusing on commercial success, similar to Apple’s approach, aiming to compete with existing platforms like Hugging Face.
The videos and music produced are no longer old-fashioned; moving into an experimental phase
In 2024, generative multimedia and AI applications such as AI-generated video and music are moving beyond the experimental stages. While not expected to explode in popularity, the models show promise for tasks such as processing insurance claims. The potential of AI goes beyond just the ability to summarize or make lists, to interact with spreadsheets, ticketing interfaces, and transportation apps.
Marketing meets reality
In 2023, companies have rushed to adopt machine learning systems, but many will struggle to deliver the promised results. Quarterly and annual reviews can reveal deficiencies. This could lead to significant customer abandonment from AI tools due to unmet benefits versus costs and risks.
Lawsuits and regulatory actions could target AI service providers for unmet demands. Despite continued progress, not all 2023 products will be permanent, leading to consolidation as less stable organizations succumb to the evolution of the industry.
Apple steps in
Apple, known for developing concepts after observing the missteps of others, is preparing to enter the field of artificial intelligence. Their AI, which has a keen eye for developing technology ready to capture and improve the market space, is envisaged to leverage user data from Apple’s ecosystem.
We expect practical applications focused on user data integration and an improved approach to handling problematic prompts. AI could emphasize user-assisted tasks like reservations and possibly have advanced agent capabilities. It remains unclear whether it will be positioned as an improved Siri or a new Apple AI service.
Legal cases are established and broken
Numerous lawsuits have been filed in the AI industry in 2023, but progress or success has been limited; many cases were still pending. But in 2024, a large number of lawsuits are expected to stagnate as companies withhold important information such as training data, complicating copyright infringement claims.
Despite the potential setbacks, these legal proceedings are very important and could potentially lead to compromises to avoid sensitive disclosures during deposition. Additionally, new lawsuits may emerge in 2024 focusing on AI misuse in employment, bias, and other areas where careful AI application is lacking.
The 2024 elections are a pile of garbage and AI is making it worse
The outcome of the 2024 elections is unpredictable due to various uncertainties, but the use of artificial intelligence is expected to worsen manipulation tactics. Influence merchants will use AI-enhanced tools; will flood social media and blogs with fake content created by a small team and leverage the efficiency of AI to manipulate narratives.
This deluge is intended to create confusion and distrust. Politicians thrive in chaos by using artificial intelligence to purge voter rolls and count challenges. Despite efforts to block the content created, the rapid spread of the content creates difficulties and paves the way for a turbulent election period.
Compiled by: Eliz Canyurt
